Marketing & social
Turning one piece of work into many, scheduling without a team, and the automation that's worth the setup.
-
Getting a usable first draft out of a blank brief
"Write something for the newsletter" gets you filler. Here's how to turn a one-line ask into a brief specific enough to get a first draft worth editing.
-
Rewriting one piece of copy for a different audience
The same announcement has to work for executives, end users, and a partner, and a straight reword loses the point every time. Here's what actually has to change, and what has to stay the same.
-
Turning customer questions into a content backlog
The questions your support team answers every week are a content backlog nobody's mining. Here's how to pull them out and turn the real gaps into pieces worth writing.
-
Using AI as a first-pass editor for a landing page
You've read the page too many times to see it fresh. Here's how to use AI as a first-pass editor for clarity, and where a human read still has to happen after.
-
Turn one piece of work into a month of posts
A repeatable pass from a single long-form piece to a scheduled calendar, without a content team.
-
The marketing prompt, in blocks
Five labeled blocks that snap together into any marketing prompt. Use one, use all five.