Blank brief to usable first draft

Fill in the brief, and ask for the gap check first:

Here's what I know about this piece:
1. Who reads this, specifically: [WHO READS THIS]
2. What should they do, think, or feel after reading? [outcome]
3. What do they already know that we don't need to re-explain?
4. The one fact that makes this worth their time: [THE ONE FACT
   THAT MATTERS]
5. What's it replacing, or what happens if we skip it?

The ask: [THE ONE-LINE ASK]

Before drafting: what's missing here that you'd need to write this
well? List the gaps, don't guess and fill them in yourself.

Then, once the gaps are answered, ask for the draft:

Using the brief above, write it.

Rules:
- Lead with the fact from item 4, not a general opener
- Don't restate what the reader already knows
- One clear next step, matching the outcome in item 2
- No "unlock", "seamless", "game-changing", or similar. Plain
  language only